"Experience the joy of music with Sire"
Sire, envisions all generations of players to experience the joy of music through our instruments. Partnered with Marcus Miller and Larry Carlton; adapting their experience in their legendary careers, to create great instruments off of their preference. After over a decade with Fender, Marcus cordially left Fender to help design, play & endorse SIRE Basses then inducting Larry Carlton do the same...
All instruments are manufactured in SIRE's own Facility in Indonesia. (no substitutes)