The BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Enjoy truly immersive entertainment with sound and vision in total harmony on this 4K OLED TV, powered by our revolutionary Cognitive Processor XR™.
Enjoy breathtaking OLED contrast with picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike picture quality with ultimate pure blacks.
Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow-no more details overwhelmed by shadow or lost in blown-out highlights.
XR OLED Contrast
With XR OLED Contrast using human perspective analysis, colour and contrast are boosted in bright areas so you can enjoy exceptional levels of pure black contrast and peak brightness. See pictures full of enhanced depth between subject and background. Details are defined, even in areas of dark shadow or glare.
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
XR Triluminos Pro™
Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
Whatever the content or source, you'll enjoy entertainment close to 4K1 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.2.
4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.2.
4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright and clear.
XR Motion Clarity
With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimize blur so that pictures remain true with less loss in brightness during high-speed scenes.
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode.3.
XR Sound Position
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.